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1 repeat advertisement
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2 repeat advertisement
Реклама: повторное объявление, повторяющееся объявление -
3 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
4 repeat
1. сущ.1) общ. повторение; повторto avoid a repeat of problems that have occurred in the past — избежать повторения проблем, которые имели место в прошлом
2) СМИ повтор (передача теле- или радиопрограмм, фильмов и т. п., которые уже передавались)If the BBC and ITV have to put repeats on, why don't they show those that were on 15 to 20 years ago. — Если "Би-Би-Си" и "Ай-Ти-Ви" приходится повторно показывать свои передачи, то почему бы им не показать те, которые шли 15-20 лет назад.
3) торг. повторные [дополнительные\] заказы; повторная покупкаSee:2. гл.1) общ. повторятьan offer that cannot be repeated — уникальное [единственное\] предложение
Syn:2) общ. повторяться, случаться вновь3. прил.общ. повторный; многократныйSee:repeat advertisement, repeat advertising, repeat audience, repeat buyer, repeat customer, repeat mailing, repeat purchaser, repeat sale* * *повторная трансляция (публикация) рекламной передачи (рекламного объявления) -
5 ad
æd I сущ.;
сокр. от advertisement;
разг. объявление, реклама She replied to a lonely hearts ad she spotted in the New York Times. ≈ Она отвечала на объявления одиноких людей, которые она находила в "Нью-Йорк Таймс". II сокр. от After Date от сего числа (надпись на векселях)(разговорное) объявление, реклама;
- want * объявление в газете в отделе спроса и предложения;
- * director заведующий отделом объявлений;
- * pages страница объявлений;
- * music мелодия, постоянно сопровождающая рекламу товара;
- to put an * in the papers поместить объявление в газетахad объявление ~ сокр. разг. от advertisement ~ рекламное объявление Anno: ~ лат. христианской эры, новой эры;
1972 AD 1972 год нашей эрыad hoc лат. специальный, устроенный для данной цели;
ad hoc ad hoccommittee специальный комитет hoc: hoc: ad ~ специальныйad hoc лат. специальный, устроенный для данной цели;
ad hoc ad hoccommittee специальный комитет~ сокр. разг. от advertisement advertisement: advertisement анонс ~ извещение ~ объявление;
реклама;
анонс ~ объявление ~ оповещение ~ реклама ~ рекламное объявлениеteaser ~ рекламное объявлениеtombstone ~ краткое рекламное объявление информационного характера -
6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 ad
[æd]ad объявление ad сокр. разг. от advertisement ad рекламное объявление Anno: ad лат. христианской эры, новой эры; 1972 AD 1972 год нашей эры ad hoc лат. специальный, устроенный для данной цели; ad hoc ad hoccommittee специальный комитет hoc: hoc: ad ad специальный ad hoc лат. специальный, устроенный для данной цели; ad hoc ad hoccommittee специальный комитет ad lib сколько угодно, свободно ad лат. экспромт, импровизация ad сокр. разг. от advertisement advertisement: advertisement анонс ad извещение ad объявление; реклама; анонс ad объявление ad оповещение ad реклама ad рекламное объявление repeat ad повторная реклама teaser ad рекламное объявление tombstone ad краткое рекламное объявление информационного характера -
8 rate
1. сущ.1) общ. размер, величина; уровень; норма (характеристика количества, частоты и т. п., особенно выраженная в расчете на единицу чего-л., напр., на тысячу жителей, на один год и т. д.)See:buyers rate, buyers' rate, death rate, morbidity rate, homes per rating point, repeat rate, trial rate2)а) эк. (тарифная) ставка, тариф; такса; расценка (зафиксированная в прейскуранте цена товара или услуги, напр., тариф за перевозки, тариф за коммунальные услуги, стоимость единицы рекламной печатной площади или коммерческого эфирного времени в средстве массовой коммуникации и т. п.); ценаto buy [to sell\] at a high rate — купить [продать\] по высокой цене
See:ad valorem rate, advertisement rate, advertising rate, bound rate, class rate, commodity rate, customer rate, rate book, rating 6)б) эк. ставка (величина причитающегося платежа, выраженная в процентах от используемой в качестве базы суммы, напр., ставка налога, ставка таможенной пошлины, процентная ставка)See:ad valorem rate, interest rate, tax rate, discount rate, accrual rate, actuarial interest rate, insurance rate, gross rate, net rate, salary rate, rating 6)в) фин. курс (цена, по которой продаются на бирже товары, ценные бумаги и валюта)See:г) эк. оценка, оценочная стоимость3) общ. пропорция, отношение; коэффициент, показатель; степень; процент, доляrate of rejected claims was 24% — доля отклоненных требований составляла 24%
See:emigration rate, rate of return, abandon rate, accident frequency rate, accident severity rate, export participation rate4) общ. темп; скоростьSee:5) эк. разряд, сорт; классfirst rate goods — товары первого сорта, высококачественные товары
6) эк., устар. паек, порция7) гос. фин., брит., преим. мн. местный налог на недвижимость* (налог со стоимости земельной собственности и зданий, выплачиваемый предприятиями в местный бюджет)See:8) общ., амер. оценка, отметка (напр., в школе)2. гл.1)а) эк. оценивать, производить оценку; исчислятьб) общ. расценивать, оценивать, ценитьThe students rated him very high. — Студенты его очень ценят.
The department is rated as the best in the nation in its field. — Отдел считается лучшим в своей области во всей стране.
2) общ. приписывать ранг [класс\]; классифицировать, определять классthe item was rated "unique" — предмет был определен как "уникальный"
3) гос. фин. оценивать для целей налогообложения ( определять стоимость имущества с целью расчета налогов)See:
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noun 1) ставка (процента, комиссии); тариф, такса; 2) валютный курс; 3) темп роста, уровень; 4) стоимость единицы рекламного времени или места в газете; 5) цена; 6) норма, размер, процент, доля, коэффициент. v 1) оценивать, производить оценку, исчислять, оценивать 2) облагать налогом.* * *• /vt/ оценивать• 1) курс; 2) ставка* * *Ставка курс цена налог.. . Словарь терминов по риск-медеджменту .* * *сумма, взимаемая при определенной операции перестрахования и, таким образом, являющаяся средством для расчета страховой премии; обычно выражается в виде процентного соотношения-----Финансы/Кредит/Валютасоотношение между валютами разных стран, определяемое их покупательной способностью и другими факторами-----тарифная ставка за единицу рекламного времени или места -
9 retail
1. сущ.1) торг. розница, розничная торговля (предпринимательская деятельность, связанная с продажей товаров и услуг непосредственно конечным потребителям для их личного некоммерческого использования)This is followed by a more detailed description of the IT spending trends in North American retail.
Syn:See:2) торг. розничная продажа (продажа чего-л. в розницу; обычно употребляется с указанием предмета продажи)Moreover, 84 percent of the sales value was generated from marketing wholesale and 16 percent was generated from direct retail to consumers by growers.
restrictions by law on the retail of spirituous liquors — законодательные ограничения на розничную продажу алкогольных напитков
Syn:2. прил.торг. розничныйretail distribution — розничное распределение, распространение в розницу
See:retail account, retail advertisement, retail advertising, retail audit, retail bakery, retail bank, retail banking, retail broker, retail chain, retail channel, retail cluster, retail competition, retail consolidation, retail credit, retail customer, retail dealer, retail discount, retail enterprise, retail trade, retail firm, retail house, retail investor, retail margin, retail marketing, retail merchandising, retail method, retail outlet, retail pack, retail personnel, retail price, retail salesroom, retail service, retail service company, retail service firm, retail services mix, retail store, retail trade, retail trading, retail transaction, retail trend, retail turnover, retail volume3. нареч.торг. в розницу (о купле-продаже товаров мелкими партиями или поштучно у розничных торговцев и по розничным ценам, которые, как правило, выше оптовых)to sell at [by\] retail — продавать в розницу
Ant:4. гл.1) общ. пересказывать, повторять, распространятьSyn:retell, repeat 2)2) торг. продавать(ся) в розницуWe should be able to retail most of these products to overseas customers. — Мы должны суметь распродать большую часть этой продукции за границей.
See:
* * *
розничный, предназначенный для индивидуальных клиентов или конечных потребителей (в отличие от оптового рынка или операций); см. wholesale.* * *. Индивидуальные и институциональные клиенты в отличие от брокеров и дилеров . Инвестиционная деятельность .* * *розница, розничная продажавид торговли по продаже товаров для личного или домашнего пользования в мелких партиях или поштучно
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